promotional campaigns
Wood organizations tend to be passionate about their work. They’re eager to communicate what they know about wood’s benefits and find innumerable ways to do so. The campaigns below offer a glimpse at how the use of wood is currently being promoted and supported in countries around the world.
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wood for good Wood for good is the UK's wood promotion campaign. Our objective is to increase the value of wood sold in the UK by promoting wood's role in sustainable construction and in helping to mitigate climate change. It is the largest timber industry campaign ever undertaken in the UK and has been running since 2000. |
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NZ Wood NZ Wood is an industry-wide programme about New Zealand forests and wood and is designed to inspire the use of this sustainable and versatile resource. The programme aims to embed a ‘wood culture’ in New Zealand’s culture. This will be achieved through a broad range of exciting initiatives and projects that support the growth of the entire forestry and wood industry. These initiatives include education, research and development, information, design and the promotion of forests and wood in New Zealand. http://www.nzwood.co.nz/corporate/ |
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WoodWorksWoodWorks is an initiative of the Wood Products Council, which is a cooperative venture of all the major wood associations in North America, as well as research organizations and government agencies. As a result, it provides one-stop access to the widest possible range of information on the use of wood in non-residential structures. |
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WOOD. Naturally Better. The Wood. Naturally Better.™ website has been created to give you information about Australia’s forest and wood products sector. The aim is to help everyone understand the natural advantages of wood and its positive contribution to reducing the effects of climate change. The Wood. Naturally Better.™ licensing program allows organisations and businesses to use the Wood. Naturally Better.™ brand in their communications, and access branded and co-branded promotional merchandise. http://www.naturallybetter.com.au/ |